Infusion Knowledge Hub

Stratcona’s research partner when a project requires giving clients an in-depth understanding of their market context.

Infusion offers community-based research that provides contextual understanding of complex market phenomena and trends. Headed up by marketing guru Dr Mélani Prinsloo, Infusion offers its clients bespoke market research plus industry and consortium studies.

One of Infusion’s flagship projects is housed in the NPO the Centre for Democratising Information (CDI), and addresses the shortage of detailed information on underdeveloped communities.

We achieve this by training unemployed community members to act as information agents, gathering data for surveys that investigate the context in which people live and make decisions. This rich data helps clients design better studies and gain early insights into these complex yet crucial markets.

Clients include commercial companies and public institutions alike: Shoprite, Vodacom, Microsoft, MultiChoice, SAP, Kumba, BHP Billiton, Standard Bank, FNB, Sanlam, Regent, Mitsubishi Hitachi Power Systems Africa; and Financial Services Board, NID, Department of Basic Education, Department of Science and Technology, Department of Performance Monitoring and Evaluation, European Union Framework Projects, Business Trust, SoulCity, Finmark Trust, University of Pretoria.